Mahindra has revealed a new logo specifically for their SUV range and this is the first design by Pratap Bose and with the new logo it will also bring new look for the dealerships across country.
- New Mahindra Logo will make its debut in the upcoming XUV700 SUV
- New logo to be used by Mahindra SUV range only
- The current ‘Road Ahead’ logo will be continued in the commercial and farm sector
- With the new logo Mahindra Showrooms across the country will also get changes
New Mahindra logo: what do we know?
The new logo is the first design by Pratap Bose who is the newly appointed Executive Vice President and Chief Design Officer, M&M. The new logo features a new ‘Twin Peaks’ design which looks modern and is very unique.
This new logo will make its first appearance in the upcoming Mahindra XUV700 and then it will be continued in the whole SUV range of Mahindra in a phased manner. However, the current ‘Road Ahead’ logo will continue to be used for the commercial vehicles and farm equipment sector.
Talking about new logo’s design, Pratap Bose said that “there is an idea behind the visual change of the logo and the idea is to express liberating feeling, that you can go where you want, when you want- in complete style, control and with sense of security.”
New Mahindra logo and changes to the dealerships
The new logo will not just bring new visual identity to the brand and its SUVs but will also bring changes its dealerships and service centres across the country to give them totally new identity. All the Mahindra dealerships will get visual changes like a new colour pallet with charcoal being used as the new primary colour, while red and grey will be used as the accent colours.
New Logo and the XUV700
While Mahindra has teased almost everything about the new Mahindra XUV700 over it social media, it will make its global debut next week with the new logo. Will soon make a complete review over it, so stay tuned.
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An Electronics Engineering graduate and with a passion for Automobiles a full-time Automotive Blogger.